There’s a pattern I’ve been observing for years. Across industries, across time, the market always settles into two clear routes: 1. A low-cost, mass-consumed option where quality is just “acceptable.” 2. A high-quality, high-trust option chosen with intention. The middle slowly disappears. We’ve seen it in hotels, airlines, batteries, electronics, education, and personal services. Over time, each sector becomes a barbell market  — heavy at both ends, hollow in the centre. An